La Dynasty jewelers had its beginnings in the early 2000s in the living rooms of family members and friends. At the time selling jewelry was a means to count on extra income to help pay the bills. Over time as we gained the trust and respect of our community, the dream of one day owning a jewelry store began to take shape. Gold Jewelry was nothing new to us growing up in Latino culture, having jewelry was a must. Whether it be small pendants or chains given to you or a piece you bought with your savings, having pieces of your own gave you and your piece value which was special. Crucifix and Virgin Mary pendants for protection or totems to symbolize your persona. For us here at LAD meaning & style in your jewelry is what gives you your distinct look.